May 30, 2024

businessweek

Taste For Business

‘A more fashionable approach’ to women’s golf attire | Business

Telluride resident Jennifer Ogilvie, a rookie golfer, played a ton all through the pandemic.

“Properly socially distanced, suitable throughout the summer of 2020,” reported Ogilvie (whose handicap is 31).

The only trouble was, Ogilvie and her companion, Sutton Schuler — handicap 15 — “noticed we have been jogging out of apparel solutions.”

They were not on your own: dissatisfaction with golfing apparel is a subject matter that “comes up a lot” in between women on the backlinks, Ogilvie stated.

Schuler and Ogilvie ended up uniquely put to make a difference. The two have backgrounds in luxury retail and entrepreneurship. As they were being figuring out the challenge — among rounds of golfing — they have been also talking about what do do about it (a large amount of promotions get carried out on golfing classes).

The locally-owned-and-operated, all-female company they established, Women Only golf attire, was “born out of want to provide a much more fashionable technique to women’s golf,” Ogilvie said merely. “Because of the increase in athleisure wear across all athletics, the fundamentals, this kind of as black golf skirts, are uncomplicated to locate. Even so, there is a serious lack of color solutions, vogue prints and tailor-made objects in this room. We get the job done with a fashion dwelling in Manhattan to build just about every of our distinctive prints.”

The clothes alone is created in Los Angeles (the production location “was non-negotiable for us, and will often remain in the U.S.,” Ogilvie stated).

Ogilvie and Schuler’s new small business officially released final September these days and tomorrow, you can look at their new-design golfing apparel: interesting, casual, breezy and suit for both back links or drinks — or as Ogilvie place it, “Nine and wine” — at a pop-up apparel demonstrate. The demonstrate is at On Primary, which is owned by Ellen Geldbaugh, “a fellow woman enterprise-proprietor who has been so supportive,” Thursday and Friday. Speaking of drinks: Volley, the high-stop tequila-cocktail-spritzer manufacturer, will be joining the bash tonight. “We commenced taking pleasure in Volley will enjoying golf,” Ogilvie explained. At On Most important, and on the internet (at ladiesonlygolf.com), you will discover common a-line skirts, quarter-zip jackets, tee tanks, and “regulation quarter-zip” shirts in incredibly upbeat designs: imagine regular houndstooth, elevated to the ninth diploma in “punk pink, for on or off the system,” for illustration.

“The temperature at Mountain Village can flip on a dime, so we included cashmere, to stay help you stay heat,” Ogilvie mentioned. “Our climate absolutely determined us to increase a piece of cashmere. We order the optimum-high quality yarn from Scotland, and knit in L.A. No make any difference wherever you reside, we experience these items are quick to include into each your golf wardrobe and ready-to-put on.”

Cashmere is perceived as large — even warm — but it is essentially breathable, and can be really light. It is also perceived as high-priced, nonetheless the sweaters Women Only provide retail for significantly less than $400, which is fair in the realm of luxurious fibers.

“Our clothing operate for a selection of actions: golf, tennis, mountaineering and grabbing a cocktail at the conclude of the day,” Ogilvie summed up.

A cocktail spritzer, potentially, at an clothing show On Key.