In a family business, title is inherited; legitimacy is earned. We interviewed 5 second-gen CEOs — all said the same: don’t change anything in 30 days, except how you listen.
30-60-90
- Days 1-30: Listen tour. 1-1 with every family + non-family ops lead. Ask: “What should we not change?” Document unwritten rules (who approves discount Rp 50M?).
- Days 31-60: One quick win on P&L without firing. Eg: renegotiate 1 supplier, kill 1 dead SKU — show you earn before you judge.
- Days 61-90: Propose budget, not revolution. 3 scenarios (protect, grow 10%, grow 25%) with headcount impact — let elders choose risk.
3 Pitfalls
Hiring McKinsey friends fast → signals distrust. Cutting THR/bonus year 1 → war. Rebranding before margin fix → vanity.
Bottom line: Respect → result → reform. In that order.