May 30, 2024

businessweek

Taste For Business

How We Helped a Management Consulting Firm Build Thought Leadership

How We Helped a Management Consulting Firm Build Thought Leadership

This write-up was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting agency, presents guidance to enable electronic, inventive, and experiential marketing and advertising agencies scale their general performance and reach development. On a quest to cement himself as a thought leader in the area, MEADE founder and CEO Jeff Meade begun doing work with Impact & Co.

To enhance brand awareness and progress his thought leadership, Affect & Co. labored along with Jeff to establish and execute an effective information promoting technique.

Just after we carried out a content material strategy, such as look for-optimized visitor-contributed articles, MEADE was ready to see some remarkable outcomes.

Jeff worked with Impact & Co. for two years, and during that time, we published 14 visitor posts in 10 prime publications in his field. His articles or blog posts have amassed tens of countless numbers of shares across Facebook, Twitter, and Pinterest, and his written content has a social reach of additional than 6 million.

Just in the previous 12 months, we have seen these exciting wins:

• Jeff’s visitor posts have been revealed in the likes of Entrepreneur, Harvard Business enterprise Evaluation Ascend, and Advert Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Small business Evaluation Ascend post has created much more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor publish revealed in Entrepreneur has garnered much more than 6,600 shares, and potential customers frequently mention this report when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• General, the written content we have designed collectively:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.

 

To master extra about how we have aided providers arrive at their targets with content material promoting, look at out far more of our circumstance experiments below!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.