How We Helped a Management Consulting Firm Build Thought Leadership

This write-up was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting agency, presents guidance to enable electronic, inventive, and experiential marketing and advertising agencies scale their general performance and reach development. On a quest to cement himself as a thought leader in the area, MEADE founder and CEO Jeff Meade begun doing work with Impact & Co.

To enhance brand awareness and progress his thought leadership, Affect & Co. labored along with Jeff to establish and execute an effective information promoting technique.

Just after we carried out a content material strategy, such as look for-optimized visitor-contributed articles, MEADE was ready to see some remarkable outcomes.

Jeff worked with Impact & Co. for two years, and during that time, we published 14 visitor posts in 10 prime publications in his field. His articles or blog posts have amassed tens of countless numbers of shares across Facebook, Twitter, and Pinterest, and his written content has a social reach of additional than 6 million.

Just in the previous 12 months, we have seen these exciting wins:

• Jeff’s visitor posts have been revealed in the likes of Entrepreneur, Harvard Business enterprise Evaluation Ascend, and Advert Age.

• Jeff’s Harvard Small business Evaluation Ascend post has created much more than 32,000 social shares.

• A visitor publish revealed in Entrepreneur has garnered much more than 6,600 shares, and potential customers frequently mention this report when communicating with MEADE.

• General, the written content we have designed collectively:

To master extra about how we have aided providers arrive at their targets with content material promoting, look at out far more of our circumstance experiments below!