July 14, 2024

businessweek

Taste For Business

International Business Brokers Association launches new Canadian identity | REM

Craig White
Craig White

The Canadian chapter of the Global Business Brokers Affiliation (IBBA), is launching  a rebrand and new web-site, scheduled for May 5. The Canadian rebrand is an integral element of a advertising and marketing tactic aimed at boosting recognition of the specialized providers small business brokers can give to potential buyers and sellers of Canadian firms, as perfectly as buyers.


Tale proceeds under

“With an growing quantity of Canadian enterprises modifying arms, the time is suitable to just take IBBA Canada to the following degree,” claims president Craig White. “With the infant boomer era on the lookout to changeover into retirement and a lot of companies needing to alter their possession composition or catch the attention of new investors pursuing the pandemic, there is a incredible want for the companies of a specialist organization middleman. We want to make Canadian enterprise house owners and prospective consumers and buyers aware of the numerous solutions a experienced business broker brings to the table, and how they can make a major contribution to the consequence of a transaction.”

The rebrand will create a unique identity for the Canadian chapter and will consist of a new redesigned brand and a new web page that will showcase the membership and solutions of the Canadian chapter. “Our new logo was encouraged by a recognizable image of Canada, the maple leaf, and signifies development, collaboration and resourcefulness. The symbol retains the current font and color to align with the global mark and will be versatile for use throughout all social media platforms, like a new Canadian LinkedIn website page,” states IBBA Canada promoting director Aldrin Fernandes. “Our new internet site will make it much easier for company customers and sellers to comprehend the providers of business intermediaries and obtain our membership listed here in Canada.”

IBBA Canada is dedicated to elevating the professionalism of company brokers as a result of specialized instruction and networking. “The unhappy truth is that when some organization owners retire, they simply close their doors, rather than recognizing the value that they have worked so really hard to create,” suggests White. “Our corporation will help business intermediaries throughout Canada to produce their competencies and superior join with potential buyers, sellers and traders. An professional company middleman is essential to setting up a value for a business and presenting experienced assistance to bring the transaction to a productive conclusion. Our solutions need to be witnessed as a requirement in the sale of a small business, not an solution. Our new identification and communication platforms will enable us get this critical information out to the two the community and possible customers.”

The new IBBA Canada internet site is scheduled to go reside on May well 5, in the course of an all-working day IBBA Canada Meeting, which precedes the Intercontinental Business enterprise Brokers 2022 Annual Conference “Elevate Your Success” in Denver on Could 6 – 7.