Virgin Music – Account Lead, Commercial Marketing (US)

Title: Account Direct, Business Promoting

Business Unit: Capitol Music Team
Do the job Spot: New York or Los Angeles
Division: Virgin Audio
Stories To: SVP/Head of Commercial Promoting

Occupation Summary:

Virgin Songs is wanting for a celebrity Account Lead/Manager to be part of our industry foremost Business Marketing and advertising workforce Account Controlling some of the company’s most important Business Accounts like Spotify, Pandora and others.  This role will develop go-to-market business launch options, request, produce, and execute a variety of commercial options and inventive launch approaches although nurturing critical interactions with our commercial accounts, artists, and label companions. This function will do the job in tandem with a variety of Virgin/Capitol/Universal New music Group departments underneath the course of the SVP/Head of Professional Advertising and marketing, Virgin Audio. The prosperous applicant will have extraordinary romance management abilities, be proactive, final results oriented, a strategic thinker with an analytical head, can manage huge amounts of work in a speedy-paced surroundings and provide as an advocate for Virgin’s artists and label partners. 

Position Capabilities: 

• Romance Management: develop and sustain solid associations and get the job done precisely with DSP/Streaming provider programmers (Spotify, Pandora between other folks) to travel storytelling and approach when collaborating with the corresponding playlist/genre potential customers by using plot, promoting, cultural cash, and details to supply on targets/objectives/options whilst supporting/providing necessary asset selection and pitch administration. Show up at normal in-person and video conferences and taking associates to exhibits (when secure to do so). This is an important part of the purpose and romance management techniques are important.
• Companion Account Supervisor:  Represent Virgin Tunes repertoire as the Account Guide across different business accounts while guaranteeing an ongoing expertise foundation of all greatest techniques, staff, and options throughout the important business accounts this position is responsible for. This job will provide as the key and secondary account guidance for many essential accounts, controlling the lover associations, launch tactics, prolonged lead planning + audio playbacks, ongoing campaigns and account greatest procedures when pitching for and securing on likely chances for our Artist and Label companions. 
• Label Relations:  Operate straight with Virgin Music’s labels to establish options for their release agenda, teach and advocate account best techniques, generate account and label contact agendas and make sure plans are staying fulfilled via vital performance indicators, reporting and Virgin Music crew communications
• Streaming and Business Advertising and marketing Approach: Develop dynamic and engaging launch strategies and strategies (like experiential activities) that drive effective industrial success
• Info Evaluation: Provide day-to-day and in depth strategic examination and suggestions on consumption, listener actions and account performance 
• Label Meetings: Be available for all label meetings to talk release performance, offer strategic recommendations, establish plans equally with labels and associates and ideate/strategize
• Digital Marketing System: Work with the label’s digital and internet marketing departments to assure that our companions are constructing imaginative, innovative campaigns that have interaction followers making use of pre-existing platforms and new systems
• Artist Relations: Liaise straight with labels, supervisors, and artists in the lead up to, and throughout a launch cycle and any in-particular person/virtual events to ensure sleek execution 
• Merchandise Forecast/P&L/Budgeting:  This role will also oversee bodily releases into some bodily retail suppliers which include Urban Outfitters. Performing with the group to project gross sales potential and observe/suggest on ideal solution price tag buildings ensuing in sensible market valuation at retail while supplying optimum profitability margins with designed in for every-device marketing funds.
• Product or service Generation:  Liaise with generation groups on projecting gross sales, pricing, and forecasts 
• Professional Promotions:  As a result of a sequence of reporting, keep a watchful eye on stock stages, title performance and recommend alternatives to even further exploit or eventize profits producing moments for our artist’s repertoire throughout our commercial partners.
• Culture Driven Focus:  Know of, be immersed in, and communicate eloquently to the pulse/relevance within the tradition of the scene, conveying what is significant for the account, their shoppers, our artists, and benchmarking artist/manager anticipations.
• Virgin Music “branding”/visibility: Act as a “face” to Virgin Tunes, sustaining a existence at live shows and occasions, usually multiple situations a 7 days.

Skills/Practical experience/Requirements: 

• Former Account Management, Challenge Administration, Radio, Promotions, Electronic Internet marketing or Publicity Working experience within the music industry 
• Have to have excellent romantic relationship administration capabilities with existing new music marketplace relationships and skill to collaborate with all teams throughout the organization
• Analytically minded with the ability to read details and developments. Must be purpose orientated and particularly arranged
• Can tackle particularly substantial workloads and multi-endeavor in a pretty fast-paced, high quantity songs ecosystem is essential to this function and a ought to
• Practical experience strategizing and executing campaigns, as properly as pitching proposals for potential customers (be sure to be ready to offer illustrations of or talk about strategies you’ve worked on)
• Should be tech savvy with deep being familiar with of present & forthcoming technologies and common sector tendencies
• Candidates should really be artistic, revolutionary, success oriented with solid interest to element, and resourceful. 
• Need to be exceptionally structured, able to prioritize and multi-process less than stress
• Should be proactive, have a ‘can do’ frame of mind and be prepared to show up at a number of reside exhibits throughout the week
• Will have to be passionate about tunes! 

Chosen Practical experience:

• 4+ years’ practical experience in new music industry product sales or advertising and marketing with working experience in the songs streaming house. 
• Challenge Management Experience 
• Present associations with labels and/or present contacts at commercial/advertising and marketing platforms

Education and learning:

• Higher education diploma preferred 

“All UMG employees are at present demanded to be fully vaccinated versus COVID-19 right before moving into any Corporation offices unless they have been accepted for an exemption or unless prohibited by applicable law”